Diamondfire Apparel | US Trendy Interview with Indie Seamstress & Fashion Designer, Afi Fennick…
What is your inspiration for your designs?
Well…. All I can really say is, that when I was a teenager, I had an “eye” for fashion. The fact that there’s so many fashion styles that have yet to be created with different fabrics, patterns and colors. I guess you could say that different patterns, fabrics and colors inspire me.
I’m a natural born talent! From my youth, I’ve had a knack for creative design of clothing. I imagine, design, then sew up any fashion that’s “on my radar” that I can make. This is an art that I naturally was blessed with and it developed more, over time and maturity. For help on certain sewing subjects, I also use certain sewing tutorial books.
What drove you to choose fashion design and specifically starting your own design?
My love of fashion, my creativity level, my entrepreneurial spirit, but most of all – my Passion for All Three. I remember sitting in my bedroom imagining, sketching and diagramming articles of clothing and accessories… and even sexy shoes, (which I one day would love to also add to my clothing line).
What has prepared you to enter the world as a fashion designer?
My will and determination, the positive feedback and response level I get from others who recognize my talents….also my passion for sewing and fashion designing.
I have grown to respect seamstresses and designers of a higher seniority. Generally-speaking, when people go into a fashion store or see an item of fashion, they don’t really understand the labor and creativity that was put in to the make and look of the item. And the more creative the design, the more work was necessary to put in. I acknowledge this, as a seamstress who makes her own clothing, I have come to respect this very much.
What has been your biggest struggle breaking into the world as an independent fashion designer?
I would definitely have to say Advertising/Promotion. I’m confident that there’s a loyal network of Fashionistas out there that can respect and support my style of clothing. It’s just that the internet is such a huge arena, and it becomes harder to market your brand if you don’t have “corporate capital” or if you do it by yourself, it could potentially take years. So you’re struck hard when it comes to the necessary and effective promotion you need to really succeed online.
Describe your style:
My style is High Fashion friend, lol! I’m that girl that could wear some cute, unique sweat pants and a cute, fitted t-shirt or a pair of nice fitted denim jeans with a sexy but classic-fitted top, or I could wear a pair of sexy open-toed stilettos, a pair of sexy, vented leggings with a flared, somewhat-fitted top. It all depends on my mood really. I’m versatile and forever changing.
Favorite fashion decade:
Don’t really have one, because there’s great styles in most modern decades, to me.
What are you most excited to wear this season?
Stylish foxy leggings outfits!
You’d never be caught dead wearing:
Wool. Next question…
One thing you couldn’t live without:
Favorite Celebrity Fashion Icon:
I do like some of Kimora Simmons wear, BabyPhat. Luis Vuitton. Coogi. Jimmy Choo. There’s too many other styles I like. I’m complex, what can I say? (smiling)
What fad would you bring back?
Ummmmmm…. I’m not really sure right now. What styles of the past have not yet been resurrected, lol. I’m not really sure at this point, lol.
Perfect night on the town outfit:
Picture This: SEXY RED… Red fitted, knee-length skirt with low scoop neck matching blouse. Gold or Metallic-toned bangles and earrings. An extravagant gold or metallic-toned necklace. Natural-look make up, if applicable. High enough gold-tone or metallic matching peep-toe stiletto heels. A small matching satchel, maybe a foxy, stylish red hat to set things right…She’s ready to go!
What are other activities you enjoy doing besides designing (art, music, etc)?
Like Fashion, I also love Music. BACK IN THE DAY, BAYBAY LMAO! My Love is Mary J. Blige! I still listen to her back in the day jams, like “My Life“, “Deep Inside“, “You Bring Me Joy” and “Steal Away“. My top two jams by her, are: “Take Me As I Am” and “Get to know You Better“. For her more later song, I would say, “25/8” and “Feel Inside” featuring Nas.
Her music has helped me get through some things in my life. I also like a wide variety of different artists: Bruno Mars, Pharrell, Usher, Kanye West, many more.
What do you wish people understood about being in the fashion industry?
Probably the fact of the amount of true time and work that is put in to every unique design. Remember, the more creative, the more work!
What is your favorite Part about being a Fashion Designer?
I would say, there’s two things: Number 1. The Positive Feedback and Fans. This helps to keep me going. and Number 2. The Design Creation process. The act of first creating and visualizing the design. (I have a strong imagination, by the way.) and then the diagramming and/or recording of the design. Sometimes I draw them, other times I don’t and I just record them.
What is some advice that you would give to aspiring independent designers?
Focus first on the advertising/promotional part of things first. Especially if you are working with a low budget and trying to get started. Do focus and strategize carefully. Then everything else will come one block by one block. If fashion design is your True Passion, then believe in yourself and put up a good fight to earn your keep. If you’re good at what you do, the people will let you know it one way or another. So let Heaven nor Hell fire stop you!
Fashion Designer Afi…. In the Flesh!
And another one….
Introducing CLASSYfied The Collection by Afi.
A perfect combination of gorgeous satin and casual denim contrasting.
More Fashion Designer Afi…Gotta Love It!